Cally K Jewellery

You will start to appreciate the world of jewellery

I set up my jewellery business in 2000. The jewellery business is a happy business. Everyone who walks into a jewellery shop has a joyous occasion to celebrate or has a wish to add some glamour and sparkle to their own lives. Jewellery is a blessing; and it encompasses life, art, culture, love and heritage. It also offers a great motivational force: to make us strive harder, to work harder and to earn more money so that we can buy our own precious pieces. It also inspires us to take care of our appearances so we can improve ourselves inside and out.

I’m very glad that I was able to join this industry. From the time my jewellery business started in 2000, I have received my customers’ trust, my friends’ support, and the industry’s encouragement. The journey has been one of continuous learning, and I am a firm believer of the maxim to conduct your business with honesty and professionalism, to be helpful and true to your customers.

A Diamond Life has been the biggest challenge in my career. Even though I have released more than 30 albums and several books, the time spent on this book is a marked increase from those other projects. Actually, I do not play any musical instruments, nor do I know how to compose songs. Making those albums was easy. Before you go into the studio, you just have to listen to the music a few times, sing the tune once or twice and you’re ready. The rest of the work is done by the producer and other studio staff. All I had to do was make sure I sang the song well. Of course I enjoyed it, but that represents just the first half of my career.

My love for jewellery was ignited over 10 years ago. Until now and as far into the future as I can see, my life will forever be intertwined with the world of jewellery and be illuminated by it. When I first thought of naming this book A Diamond Life , some friends thought it sounded too spiritual and suggested me to find something that was more reflective of the subject matter. But I thought A Diamond Life was the most suitable. People with diamonds all want a better life. Diamond has positive energy. Its connotation forms a role model for all of us: diamond is the strongest and hardest substance in the world. In the same way, we should have unwavering faith, confidence and perseverance. A diamond yields to nothing and yet still be a source of light for other gems. Isn’t this what we all need in our lives?

When you feel the zen of diamonds, you will start to appreciate the world of jewellery. Open this book and let diamonds become a part of your life. Enjoy!